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To date, the most successful Over-the-Top (OTT) video play has been the game console. With internet connectivity, video rendering, and established commerce capabilities, they have been the no-brainer platform to establish streaming to the television. Take for example Netflix on Xbox - within 12 weeks of release, more than one million consoles had downloaded and registered the software. So it was with great enthusiasm that the recent Sony PS3 and Netflix deal was received. However, while game consoles have been an easy pathway to the television (and will continue to be), this deal hints at a new wave of connectivity just now emerging …....
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