TDG’s Collaborative Client (C2) primary research projects offer participants an inexpensive way to obtain up-to-date primary insights without the associated costs of custom research.

Using a multiclient format, a limited number of anonymous partners come together all sharing an interest in a specific research topic. This coalescence of interest allows sponsoring partners to gain valuable insights into their own questions and invaluable insight into what the rest of the industry is trying to address.

Models, Messages and Must-Haves for the TV-to-Internet Delivery Service
As viewership for online TV programs grows, incumbent PayTV operators are banking on "TV Everywhere" initiatives to (a) diminish the "cord cutting" motive, and (b) attract online viewers to their high-value content. As such, TV-to-Internet strategies offer both an offensive and defensive component. This consumer study will explore the viability of these hybrid TV services and how to best package them for consumer adoption.

Mobile Multimedia and Social Applications
In 2005, TDG ran a study looking at how consumers were using mobile phones for multimedia. How far we’ve come as media is evolving beyond audio to include full-fledged video and social media applications. This study will explore how consumer perceptions will continue to evolve, what consumers desire, and who the next wave of adopters are.

Home Network Usage—From Data to Media Sharing
The home network has evolved well beyond the simple sharing of broadband, printers, and files. Today’s home network is becoming a media sharing platform as more and more consumer electronic devices become dependent on a broadband connection. This study will explore the extent of this shift and examine consumer reaction to these new applications.

Recent C2 projects have included the following subjects:
       • The Scoop on OTT: Prices, Devices, and Market Slices
       • Video Across and Between Platforms: Testing the Three-Screen Hypothesis
       • Broadband Video Platforms in the Living Room
       • New Media - Consumer Behaviors
       • Mobile Multimedia