“TV Everywhere” – perhaps the hottest phrase in digital video today. In reality, it is but an umbrella term for a world in which PayTV operators distribute their made-for-TV programming over the Internet so that their subscribers can access their favorite shows on any Internet-connected device, all free of charge (an “entitlement,” if you will).

The concept of “TV Everywhere” is implicit in multi-screen video distribution strategies aiming to provide quantum (anytime/anywhere) video access. This objective can be accomplished by a number of means, two of which include:

1. Pushing Internet-based content "over-the-top" and directly to the TV, and
2. Pushing made-for-TV content to the Internet so that it can be accessed "everywhere", even on PCs and mobile devices.

The first aims to push video beyond the PC; the second, beyond the TV. Different short-term ends, but the same long-term objective: to ensure quantum video access to customers.

TDG, the nation’s thought leader on all matters related to OTT broadband video delivery, is undertaking new research specifically intended to help companies make the transition from the single-screen TV-centric paradigm to a quantum multi-screen model.

The study is aimed on providing specific insights needed to design a compelling consumer-driven TV-to-Web business model.  Key questions addressed in this research project will include (but not be limited to) the following:

• What type of video content do consumers currently view on their PC platforms (desktops, laptops, notebooks, and netbooks)?
• How does current viewing behavior vary relative to location (e.g., at home, at work, or on the go) or platform?
• Which specific genres and titles of TV programs will consumers consider most desirable for PC-based viewing?
• What additional features beyond the TV programs themselves will consumers expect as part of the TV-to-Web video experience?
• How does interest in and price sensitivity towards a TV-to-Web service vary if bundled with current home TV services or by service tier?

TDG has a long history of producing cutting-edge research insights for the world’s most innovative media and consumer technology companies. TDG was the first U.S. research firm to launch primary research programs on mobile video models; the first to investigate the appeal of next-generation video platforms and applications; and consistently the first when it comes to intelligence for the emerging OTT market space.Quite simply, TDG knows TVE and OTT.

As a sponsor of this exciting project, you will experience first-hand the actionable insights which deep analysis produces. As our clients will attest, our research will help your company identify the real opportunities within this emerging market, and address the strategies your firm should pursue to assure your successful entry into the explosive video service arena.

To request a copy of this project prospectus, please fill out the form below.