Product Category: Market dBrief™
Release Date: 2010 Q3
Author: Colin Dixon
Presented by: Minerva Networks
Pages: 10

For service operators, these are extraordinary times. In recent years, many have stepped into the world of pay television services hoping to capture significant market share and new revenues. While they have experienced some success in this endeavor, it has come at a very high cost. Constructing and managing networks capable of supporting high-quality television delivery is a costly and lengthy process that requires massive investment. At a time when other core revenues are declining, justifying such expenses is no easy task. Consequently, many video-related network upgrades have slowed or stalled completely, thus limiting the ability of operators to market video services to all customers and ultimately slowing service growth.

This paper will look at the advantages of BPTV and consumer attitudes toward it. We will also examine the opportunity for broadband pay TV operators (BPOs) in the market and finally look at an example of a BPO service.

Table of Contents:
1.0 In Brief
2.0 Introduction
3.0 Can Broadband Really Deliver?
4.0 Are Consumers Ready for Broadband TV?
5.0 Operators Are Standing By
6.0 Conclusion

List of Figures:
Fig. 1: BPTV Demand at Various Price Points
Fig. 2: Netflix Customers Enjoy Streaming to their Television