02-06-2012

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Web Video and 2012 “End of the World"

Product Category: Market dBrief™
Release Date: 2012 Q1
Author: Predrag Filipovic, Ph.D., Contributing Analyst
Pages: 14

Many fear that web video will be forever relegated to short video clips burdened with latency and poor quality experiences; that it's most appropriate use is for short-form PC-centric video, not for living room entertainment.

TDG does not believe this is the case. In fact, we believe that in 2012 the online video segment will advance such that both businesses and consumers benefit. We are optimistic as to the future of web video; an advance exemplified by three (out of several) web video technologies: MPEG-DASH, HTML5, and WebM.